HCX Platform

HCX Reputrack

Analyze Your Hotel Rating and Guest Perception

RepuTrack gathers reviews from multiple review platforms into a single panel and uses AI to analyze your hotel's overall reputation score, guest perception, strengths and weaknesses, competitive position, and areas for improvement.

Online reputation management

Read scores, reviews, and actions from one reputation view.

HCX Reputrack turns reviews from Google, Tripadvisor, Booking, Agoda, Etstur, and similar channels into score, sentiment, and topic summaries that management can read quickly.

3.402

total reviews

1.282

unanswered reviews

1.283

reviewed comments

HCX Reputrack

Dashboard

AI analysis

Overall reputation

8.5

8 platforms · 3.402 reviews

Google

8.6/10

182 scanned reviews

Tripadvisor

8.1/10

236 scanned reviews

Etstur

8.6/10

246 scanned reviews

HolidayCheck

7.6/10

349 scanned reviews

TopHotels.ru

9.0/10

132 scanned reviews

Otelpuan

8.7/10

122 scanned reviews

Sentiment split

AI

56%

Positive

37%

Neutral

7%

Negative

Most praised

FoodStaffCleanlinessLocationFacilities

Most complaints

CleanlinessBathroomCheck-inRoomFacilities

Action recommendations

AI turns reviews into work

PDF
Collect reviews by platform in one panel.
Summarize strengths and weak spots with AI.
Manage reply drafts with team approval.

Key Benefits

  • Gather reviews from multiple platforms into a single panel
  • AI-driven analysis of strengths, weaknesses, and improvement areas
  • AI-drafted reply generation, reviewed and approved before sending
  • Competitor and regional performance benchmarking
  • Cross-property comparison for hotel chains

Features

Reputation analysis

  • Overall reputation score
  • Platform-based rating analysis
  • Total review tracking
  • Most-praised areas
  • Most-complained-about areas
  • Trend analysis

In-depth analysis

  • Staff and department analysis
  • Reviewer profile
  • Sentiment analysis
  • Competitor hotel benchmarking
  • Regional performance analysis
  • Cross-property comparison for chains

AI-assisted management

  • AI-generated improvement recommendations
  • AI-assisted reply drafting
  • Edit and approve replies
  • Send replies directly to the platform from the panel

Reporting

  • PDF reports

Supported platforms

  • Google
  • Tripadvisor
  • Booking.com
  • Agoda
  • HolidayCheck
  • Trustpilot
  • Etstur

How It Works

  1. 1

    Reviews from platforms such as Google, Tripadvisor, Booking.com, Agoda, HolidayCheck, Trustpilot, and Etstur are gathered into one panel.

  2. 2

    AI analyzes the reviews to produce an overall reputation score, sentiment breakdown, and the most-praised and most-complained-about areas.

  3. 3

    Staff- and department-level analysis surfaces improvement recommendations.

  4. 4

    An AI-drafted reply is generated; the team edits and approves it before sending it to the platform from the panel.

  5. 5

    Competitor and regional comparisons feed into PDF reports.

Use Cases

  • Hotels that want to track reviews from multiple platforms in one place
  • Departments that need to respond to guest reviews quickly and consistently
  • Chain and regional hotel groups that want to see their position versus competitors
  • Management teams tracking staff/department-level satisfaction improvement areas

Target Sectors

Resort hotelsCity hotelsBoutique hotelsHoliday villagesHotel chainsApart hotelsMulti-property hospitality groups

Frequently Asked Questions

Which platforms does RepuTrack pull reviews from?

It gathers reviews from Google, Tripadvisor, Booking.com, Agoda, HolidayCheck, Trustpilot, and Etstur into one panel.

Is it suitable for restaurants?

RepuTrack's target audience is accommodation businesses; restaurants are outside its current scope.

Are replies sent automatically?

No. AI drafts a reply; the team edits and approves it before it's sent from the panel.

How does competitor benchmarking work?

Competitor hotel benchmarking and regional performance analysis show you where you stand.

Is pricing available?

Pricing isn't published on the site. Fill out the Get a Quote form for a proposal.

Get a Quote for This Product

Contact our team with any questions, or request a proposal tailored to your business.